Challenge Islington were creating the first children-only library in London. They needed an internal environment design solution that would get kids excited about stories in todays digital world as well as reflecting the provenance of the library's name.
Solution Beam commissioned vibrant fluoro illustrations retelling the famous Lewis Carroll story for a modern audience. The illustrations worked on various levels so that there were visual landscapes to explore at all heights, reflecting the wide range of ages (5-13) that the library serviced.
Results In the year after re-opening: Visits went up by 12.62%, from 38,400 to 43,247 visitors. Book loans went up by 41.34%, from 19,726 to 27,880 issues
Services provided Art Direction, Environment Design, Graphic Design