Challenge How to get local residents swap their polluting and congesting cars for more sustainable ways of getting from A to B
Solution A series of folding, bag/pocket-sized maps with a wealth of fun, friendly, smile-inducing visuals combined with practical information. Handy routes with clear landmarks and walking/cycling times helped provide the users with easy options to replace their habitual car-based choices.
Services provided Art Direction, Graphic Design, Copywriting, Information Design