Challenge Zipcar (then Streetcar) was a totally new concept for inner city vehicle car using what was, at the time, groundbreaking technology. Beam needed to communicate how easy and safe the service was and what the obvious benefits could be - it also needed to be directed at both businesses and residents
Solution Produce a dinky A6 sized booklet that had double recto-verso covers - opened one end for residents, flipped and opened the other for businesses. The tag 'what do you do in yours' played on witty uses of the ubiquitous VW Golf streetcars while great line-drawing illustrations of interviewees who served as case-studies, helped convey the ease of use and safeness/reliability of the new system
Services provided Art Direction, Graphic Design, Photography, Copywriting