Challenge The borough has an unusually high spike in accidents involving pedestrians who’ve had one shandy too many in the vicinity of bars and clubs. How do you reach inebriated pedestrians as well as car/taxi drivers and not use shock tactics, appear too authoritarian or trivialise the issue?
Solution The response was a bold yet simple twist on the ubiquitous road infographic language with the overriding message ‘get home safely’. Running across bus rears, tube and escalator panels as well as bus stop shelters and a social media campaign, it also featured on beer mats, Oyster wallets and a dedicated blog site not to mention the specially designed competition t-shirts.
Definitely one for the road.
Result Both The Spectator and Evening Standard wrote features on the campaign purely through encountering it – there was no PR (...budget) – until then of course!
Services provided Brand Identity, Marketing Collateral, Advertising